Dreft takes you through the stages of Kelly Rowland and her son Titan’s Journey of Amazinghood. Dreft Stage 1: Newborn Detergent is hypoallergenic and the #1 choice of pediatricians. It’s specially formulated to be gentle on baby’s skin and to give every baby’s clothes a gentle clean with every wash. So, it’s the only brand Kelly trusts to take care of Titan’s clothes.