As Project Manager and Video Producer at Pepsi Dig In, I was instrumental in driving innovative marketing strategies through engaging video content. I successfully led the planning and execution of multiple video projects, ensuring delivery on time and within budget while maintaining the highest quality standards. Collaborating with creative teams, I helped develop compelling narratives that enhanced brand storytelling and audience engagement. I also managed the entire video production process, from pre-production planning to post-production editing, ensuring alignment with brand objectives and creative vision. Acting as the main liaison between clients, production crews, and creative teams, I facilitated clear communication and collaboration to achieve project goals. My experience at Pepsi Dig In allowed me to leverage my skills in video production and project management, significantly contributing to the brand’s marketing initiatives.

As a Freelance Producer at Peloton, I managed the workflow for all projects, including photo retouching and product renders, while overseeing budgets and freelancer hours to maintain efficiency. Utilizing my skills as an animator, I communicated effectively with visual effects houses to produce high-quality product animations and stills, which were utilized across multiple platforms, including TV, social media, digital, and print. This collaborative effort ensured that all deliverables met both creative and production standards, aligning with Peloton's brand vision.

In my role as a Freelance Producer at Revlon, I not only oversaw the production of all Elizabeth Arden video content but also leveraged my skills as an animator to facilitate clear communication with visual effects companies that served as production partners. This enabled me to effectively collaborate on project designs and executions, ensuring that the final deliverables not only met the creative vision but also adhered to the project's timelines and budgetary constraints

During my time at Revlon as a freelance Producer, I was responsible for overseeing the production of all Elizabeth Arden video content. My role involved managing the entire production process, including budget oversight, scheduling, and resource allocation, ensuring that all projects were completed on time and within budget. I collaborated closely with creative teams and external vendors to deliver high-quality content that aligned with the company's objectives, contributing to the brand's visual storytelling and overall marketing strategy.

Partnered with COVERGIRL and BET to create a beauty conversation around the BET Awards/Experience by showcasing the #GetTheGlam story to the African American female consumer from a linear, digital/ social and experiential perspective.

Custom content online received a 4.5MM visits, and the Justine Skye videos received over 600k views.

Partnered with Pantene and BET to create a custom 30-second vignette featuring the up-and-coming singing duo, St. Beauty. The two girls are signed to Janelle Monae’s label, Wondaland, and embody the message of #StrongerTogether.

Immediately following the vignette was our Pantene 15-second #StrongerTogether spot for maximum impact.

The vignette garnered a 4.6 rating from viewers as it ran after a huge Gospel segment in-show.

Dreft takes you through the stages of Kelly Rowland and her son Titan’s Journey of Amazinghood. Dreft Stage 1: Newborn Detergent is hypoallergenic and the #1 choice of pediatricians. It’s specially formulated to be gentle on baby’s skin and to give every baby’s clothes a gentle clean with every wash. So, it’s the only brand Kelly trusts to take care of Titan’s clothes.

Visuals created for the album “Museum”.

Senegalese model Khoudia Diop​ opens up on the societal pressures of being a dark skin woman and how she has come to love her dark skin.

We chopped it up with Big Boi to talk about everything from the newly released Boomiverse, to why Rico Wade is considered hip-hop’s Yoda, Dave Chappelle and more.

Under the needle at a Brooklyn tattoo parlor, French-Cuban duo Ibeyi tells the story behind each song on their new album “Ash”. Hear how their Yoruba roots and passion for women’s empowerment & racial injustice inspired a collection of anthems, each championing the famous quote, “They tried to bury us, but hey didn’t know were seeds.”

Sauce WHiT & Kanil are back debating breakfast meals with a game of F*ck, Marry, Kill featuring special guest Radamiz. Plus they face-off in the kitchen to find out who makes the best French Toast!

Visual created for the album “Museum”.

We brought together Ghanaians and Nigerians of discriminating taste to decide once and for all which one of these nations has the best Jollof rice. Watch the video to see if Ghana must go or if Naija carried last.

Look Book for Hawke & Dumar